OUR VISION

We believe in connecting with our teammates, our customers, and our consumers to create meaningful relationships through trust and transparency. And also To be the leading force in the industry, setting new benchmarks for freshness, exceptional service, and customer satisfaction in the global fresh produce market.

OUR MISSION

Deliver top-quality of production to customers satisfaction, providing comprehensive services, and exceed customer expectations in the UAE market and other countries.

SUSTAINABILITY

Here at Al Farusia, we use modern post-harvest infrastructure that reduces supply chain loss to nearly zero!

HEALTH

It is a known fact that the entire fruits and vegetable industry suffers from extensive, indiscriminate and unhealthy use of chemicals – many times extremely harmful to its consumers. AL Farusia stands for food safety. All our products meet most stringent international norms and every single fruit is fully traceable!

CONSISTENCY

You don’t need to open a box to know what’s inside it. However, consistency is not restricted just to quality it looks, taste and health, but also extends to timeliness of delivery, service and programs.